The Kenya Association of Travel Agents (KATA) participated for the first time at the Summit of Travel Agencies Associations held last week in Valencia, Spain.
The summit in its 4th edition attracted close to 200 participants, mainly CEOs and Presidents of Travel Agents Associations from across the world.
While opening the summit, Regional President of Valencia, H.E Ximo Puig challenged the travel executives to focus on developing the quality of tourism and travel as this had become an important source of livelihood for many around the world. “Cities like Valencia rely on travel experts to provide memorable experiences to the millions who visit every year.” The President of the Spanish Travel Agents Association(CEAV) Rafael Gallego Nadal, welcomed participants to the summit terming it as the biggest ever since it began in 2013.
The summit discussed several topics such as; Trade facilitation and strong immigration border protection policies; the impact of digital economy on travel intermediation and tourism promotion; and the Present and Future of Airline Distribution among others.
KATA participated in a panel discussion on worldwide market trends for travel agencies on behalf of the African continent. The expanding middle class, a growing travel culture and the opening of African borders for intra Africa travel will see more Africans venture out for the first time to experience tourism products across the continent.
This event was started in 2013 with the aim of becoming a global forum to share experiences and problems faced by Travel Agencies and their representative Associations.
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