Transforming Africa Tourism through Technology and Innovation  26th Apr 2019

Africa Tourism Technology & Innovation Forum (ATTIF), the first of its kind in Africa was held this week.

The forum offered a practical platform and solution based dialogue between leading and upcoming technology and innovation firms and key Africa tourism stakeholders.

This included Travel Agents, Tour Operators, Hospitality players, Meetings, Incentives, Conferencing, Exhibitions (MICE) players, the Aviation sectors among others, with the aim of creating and enhancing technology and innovative solutions for tourism in Africa.

Speaking at the event, KATA CEO Nicanor Sabula noted that a major challenge for African tourism organizations is harnessing the huge data they receive from clients.

“The war for clients will be won in managing huge data. I also see an opportunity in the blockchain technologies especially in dealing with the payment mistrust in B2B engagements” he said.

Mr. Patrick Mulindi of United States International University, who also spoke during the forum pointed out that the future of the tourism industry relies on data and research.

“Observations show that most of the students are not able to manage business events because they lack sufficient information in our learning institutions. Future tourism products must be guided by researched information. We will not get anywhere unless we focus on research.” Mr. Mulindi said.

Another speaker, Talindsa East Africa Chief Executive Ms. Eunice Wafula pointed out the need to bring a different narrative to the tourism sector, urging the key players to come up with new creative concepts.

ATTIF aims to put Africa tourism on the global map through enhanced technology and innovation that drives inclusivity and economic empowerment of the local communities.

The forum further pushes for increased global tourism market-share for Africa, enabling tourism as a major economic pillar for diversifying African economies while making it easy for global tourism players to do business with their African counterparts.

It further provides measurable and sustainable tourism in Africa and ensuring there are more opportunities for Africans by proving a platform that can directly benefit tourism throughout the continent.

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