Travel services purchases are steadily moving online. According to Google there is an average of 49 per cent increase of global travel sales made online.
This means that the travel advisors and agents need to be steps ahead of the business in order to remain afloat.
It was with this in mind that the Kenya Association of Travel Agents (KATA) hosted its third session of a series of digital trainings yesterday.
This is in partnership with Google for KATA members with the audience being the advance executers of the respective travel agencies.
“This training is well recommended for all travel agents,” says a representative from Pinnacle (K) travel and Safaris Ltd.
The training was aimed at offering practical sessions targeting businesses that would like to generate brand awareness, leads, sales and customer loyalty through online advertising.
Worldwide travel digital sales are set to increase to $750Bn by 2020, while in Middle East & Africa travel digital sales set to increase to $41Bn by 2020. This has driven KATA to take up the authoritative role in the travel trade to make sure her members are at the forefront of the possible digital disruption of the travel trade by providing a tailor-made training platform for the travel experts.
Most travel agents agreed that the training gave them an insight on how to tap into the online market, value for money in advertising and online optimization into their business.
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