Kenya Association of Travel Agents kicked off the year-long digital skills training for her members in partnership with Google Kenya. The training follows a successful pilot held last year where more than 70 travel agents received training from google appointed trainers.
“Last year we began a partnership with Google to equip all our members with essential digital skills,” said Nicanor Sabula, CEO at KATA at the opening of the first session of the digital skills training.
In Kenya, 86% of the population are internet users according to key digital statistical indicators by google as at January 2018 while globally there is a 56% penetration of internet users.
The main objective of this partnership and training is because we are living in a digital world and the general feeling that the travel industry was disrupted in terms of the digital space, therefore if we don’t catch up we’ll be left behind.
During the training KATA members were given detailed highlights on why web matters, how to grow business online, online safety and many more including Google My Business Workshop.
This training is in line with KATA’s strategic plan of continuously building members’ professional capacity in order to compete in a changing business environment.
“I am happy that google has agreed to walk with us in this journey throughout the year,” said, Mr. Sabula.
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