Sarova Hotels Introduces Luxury Sub Brand  16th Nov 2018

Sarova Group of Hotels has announced the introduction of a new upscale brand ‘Sarova Signature Collection’ that promises to offer guests an unparalleled and unforgettable luxury experience in exclusive and serene locations.

The first property under the Signature Collection brand will be the Spirit of the Masai Mara, located in the private Siana Conservancy, which Sarova Hotels took over the management of in April 2018. Spirit of the Masai Mara is a niche, boutique lodge consisting of 10 well-appointed luxury suites, built on solid stone structures which uniquely blend traditional materials with a contemporary design. The new brand seeks to appeal to the discerning international and domestic travellers yearning for an exclusive and luxurious experience.

Spirit of the Masai Mara is just the first of other boutique products Sarova aims to bring under this new brand. At the core of the Signature Collection identity is a property that offers guests a high level of service & culinary cuisine, unique and memorable experiences which resonate with the guests’ expectations of luxury and exclusivity.

For the past 44 years, Sarova Hotels’ drive and commitment has been and continues to be the ability to offer exquisite African hospitality. This has largely informed their strategy for customer retention and acquisition through new product development, innovation and guest recognition.

Sarova Hotels Managing Director, Jimi Kariuki, says “Today’s customers are looking for different and positively memorable experiences when they stay in a hotel or in a lodge. Our focus as a business will be to continue to understand these changing trends and new market segments better and to become more customer-centric in our service delivery. Sarova Signature Collection is the beginning of this journey”.

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