In a bid to improve tourism between Kenya and South Africa, South African Tourism (SAT) held a trade workshop in partnership with Kenya Association of Travel Agents (KATA) and South African Product owners (SAPO) at Crowne Plaza Hotel in Nairobi on Tuesday as part of an initiative that will further enable KATA to mine more revenue from South Africa.
The partnership will also enable association to negotiate for more affordable rates for Kenyans in order to enable more Kenyans to travel to South Africa to explore business opportunities or simply for pleasure.
“As South African Tourism we are very passionate and enthusiastic about the East African market especially Kenya. We greatly understand the lucrative potential that this market has to offer South Africa and we are very excited for Kenyans to explore the great opportunities South Africa has to offer. Inter-regional travel coped with the unmatched travel discounts we aim to offer KATA will ensure that both Kenya and South Africa benefits from this exciting partnership” said Bontle Madiba, SAT Regional Trade Relations Manager Africa.
The trade workshop – with the theme of Heritage, Hospitality and Sustainable Tourism Development – played host to a number of Kenyan and South African travel exhibitors with an aim of selling travel products, services and offerings to the travel trade industry. The conference comes just days after South Africa’s Home Affairs Minister Malusi Gigaba announced an ease in visa regulations in order to enable more tourists to visit and tour the country. This initiative will enable South Africa to grow the already 400 Billion Rand industry that contributes about 8% of the country’s GDP.Back to news articles