KATA Celebrates World Tourism Day  27th Sep 2018

World Tourism Day, celebrated every 27 September around the world, is a unique opportunity to raise awareness on tourism’s actual and potential contribution to sustainable development.

On September 27th, 1970, the International Union of Official Travel Organization (IUOTO) held a Special Assembly meeting in Mexico City and adopted the Statutes of the World Tourism Organization. Ten years later, in 1980, the day would be officially recognized as World Tourism Day.

This year the official World Tourism Day (WTD) celebration is in Budapest, Hungary with digital technologies and innovation importance being at the centre. “Harnessing innovation and digital advances provides tourism with opportunities to improve inclusiveness, local community empowerment and efficient resource management, amongst other objectives within the wider sustainable development agenda”, said UNWTO Secretary-General Zurab Pololikashvili.

The Kenya Association of travel agents joined the Ministry of Tourism and Wildlife, and the ministry of ICT  in partnership with google Kenya for a luncheon at the Capital Club East Africa to celebrate the World Tourism Day. The conversations at the event encouraged all stakeholders to move fast and embrace technology. Speaking at the event, Hon. Najib Balala, said ‘without embracing digitalization and building infrastructures that are adaptive to the changing times, our businesses will perish!’

In line with the WTD global theme Tourism and the Digital Transformation, the World Tourism Day fete comes just after the recently held 2018 KATA Convention organized by Kenya Association of Travel Agents (KATA) which was centred around innovation, technology and adoption to change.

“The main objective of holding this convention is to provide a platform for our members and industry partners to discuss emerging technologies and innovations in travel and tourism with an aim of adopting best practices in a rapidly changing business environment.” Said the KATA Chairman Mr. Mohammed Wanyoike.

In interview with the Weekly Travel News, Mr. Nicanor Sabula CEO at KATA stated that “The only way to survive the onslaught is to be creative, innovate and embrace change. This not only calls for change at the individual business level but collectively as an industry at both the national and international level.”

The official celebration will also see the announcement of the semi-finalists of the 1st UNWTO Tourism Startup Competition, launched by UNWTO and Globalia to give visibility to startups with innovative ideas capable of revolutionizing the way we travel and enjoy tourism.

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