Tourism players in Kenya look to innovation to boost sector earnings  12th Sep 2018

The Kenya Association of Travel Agents (KATA) has just concluded its inaugural Annual 2018 Convention.

The forum which brought together over 100 owners, directors, CEOs and senior management of travel agencies drawn from KATA membership attended the event that has also attracted participation from the travel industry suppliers that include airlines, travel technology companies, travel insurance companies, technology hubs and other tourism industry stakeholders.

The forum that was hosted at Enashipai Resort & Spa- in Naivasha is a combination of the Association’s 2nd Travel Agents Innovation forum and the 39th Annual General Meeting.

“The main objective of holding this convention is to provide a platform for our members and industry partners to discuss emerging technologies and innovations in travel and tourism with an aim of adopting best practices in a rapidly changing business environment.” KATA CEO, Nicanor Sabula said.

Tourism and Wildlife Cabinet Secretary Hon. Najib Balala whose speech was read by the ministry’s Tourism PS Mr Joe Okudo noted that the travel and hospitality industry is perhaps the industry that has been mostly disrupted by the ever changing technological advancement.

“From the emergence of online self-booking portals such as Booking.com; to shared economies like Airbnb, Uber; to Artificial Intelligence and robotics; and now to the buzzword Blockchain technology, disruption in the industry is coming fast and furious. The only way to survive the onslaught is to be creative, innovate and change. This not only calls for change at the individual business level but collectively as an industry at the national level.” Mr Balala said.

Therefore, the form felt that the only way to survive the onslaught is to be creative, innovate and embrace change. This not only calls for change at the individual business level but collectively as an industry at the national level.

“We have therefore invited speakers both local and international to discuss the existing opportunities that travel agents can leverage to sustain their businesses and keep them relevant in a rapidly changing business environment. We want to set very high standards in terms of the quality of conversations and the depth of interactions for an event we intent to make annual,” says Mr Sabula.

Source: https://www.exchange.co.tz/tourism-players-in-kenya-look-to-innovation-to-boost-sector-earnings/

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