Partnering for the Good of Africa  22nd May 2018

Nicanor Sabula, CEO of Kenya Association of Travel Agents (KATA), explores the synergistic partnership between South Africa and Kenya.

In both South Africa and Kenya, tourism plays a massive role. Our tourism offerings are much aligned, in that both countries have superb beach and safari experiences, and the business-events industry is also a great contributor to both economies. If we create synergies and collaborate, we will be able to increase tourism to the continent and within it. It is important to remember that Africa has only 5% of the global tourism market, which is a paltry amount for such an endowed continent.

South Africa and Kenya should stand as anchor countries in a top-performing team to promote travel to the continent.

Through collaboration, we can increase the number of international tourists to Kenya and South Africa, which has the added benefit of encouraging travel to other countries in Africa.

KATA’s partnership with South African Tourism is extremely important. We want to create opportunities for inbound and outbound tourism between the two countries, South Africa is Kenya’s biggest outbound destination, and together with South African Tourism we are working to create packages that are even more attractive for Kenyans who want to visit South Africa. Through this we can build capacity of tourism agents in selling the destination.

As an association, we are looking at how we will build our formal collaborations with South African Tourism and with Africa’s Travel Indaba and take a stand here to mobilise travel agents from Kenya under one umbrella. Another key focus is assisting tourism SMMEs in Kenya to gain exposure to the global tourism marketplace, and Indaba is the event that can provide that.

This story first appeared in the Africa’s Travel Indaba Daily News

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