Kenya Set to Host Week-Long Tourism Festival  28th Mar 2018

Cabinet Secretary for Tourism and Wildlife, Hon. Najib Balala this week unveiled plans to host Kenya’s inaugural Tourism Festival Week 2018 during a stakeholders briefing breakfast meeting held at the Intercontinental Hotel Nairobi.

The Tourism Festival week is set to become an annual event where all the key tourism activities usually held at different times of the year will be congregated into one huge activity. The aim is to focus the nation’s attention on tourism.

According to the CEO of Kenya Tourism Board (KTB) this year’ event is going to be bigger, better, different and most of all impactful. The tourism festival week that will run from 27th September to 5th October 2018 will have a theme that is centred on protecting culture and heritage. To kick-start the festival, Kenya will join the world on 27th September to celebrate the World Tourism Day.  This will be followed by the inaugural Ushanga (Beads) Festival 27-28, the annual Magical Kenya Travel Expo (MKTE) and Africa Hotel Investment Forum (AHIF).

Speaking at the event, the Principal Secretary for Tourism, Fatma Hirsi assured the tourism stakeholders that the activities during the festival week will provide the country with an opportunity to create jobs in line with the national tourism blueprint 2030.  Ushanga Festival seeks to empower the women in the pastoralists’ communities by creating jobs for them and building capacity in the various colleges across the country.

This year’s World Tourism Day’s celebrations will be held in Budapest, Hungary hosted by the UNWTO.  Hon. Najib Balala announced that the Secretary General of UNWTO Mr. Zurab Pololikashvili will be the chief guest during the Tourism Festival while President Uhuru Kenyatta will preside over the official opening of both MKTE and Africa Hotel Investment Forum 2018.

Kenya Association of Travel Agents applauds the Ministry of Tourism for the idea behind the Kenya Tourism Festival week and investing in travel and tourism as this will be very impactful to the travel trade and the general growth of Kenya as a destination.

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