KATA secures the interests of our Members
The travel industry is highly competitive and red tape can be a real problem. We spend a large portion of our resources in lobbying government and reviewing regulatory and statutory changes. The review process is lengthy and must reflect the interests of the broader industry as well as the Consumer.
KATA provides recognition of the professional role that our Members play in the travel industry
It is becoming increasingly apparent that the KATA logo is very important to the travelling public. All our promotional materials explain to Consumers the benefit of using a KATA Member and indicate a level of credibility and assurance that the Travel Agent is compliant with KATA code of ethical and professional Standards.
Government and Private Sector organizations recognize legitimate membership of KATA in submission of tenders.
Reflect the consensus of our members to other stakeholders in the private and public sectors.
Representation of the travel industry to Government is primarily achieved through the affiliation KATA embraces with The Kenya Tourism Federation (KTF) and Kenya Private Sector Association (KEPSA). As a Member of the Board of KTF, we are able to engage in strategic and ongoing transparent communication with stakeholders, lobbying the relevant public sector stakeholders to help maintain a level playing field in the travel industry.
We also work closely with IATA and non IATA carriers, GSAs’, Global Distribution Systems companies, Banks, Insurance Companies, Law firms, Recruitment Agencies and other related Corporatesto ensure that Members’ interests are represented.
Act on behalf of our Members in deliberations and negotiations with other sectors of the industry
Being a member the Universal Federation of Travel Agents' Association (UFTAA) and the Federation of Eastern and Southern African Travel Agents (FESATA), KATA ensures that Kenya remains current with global trends and industry issues. KATA is able to exert its influence in a number of strategic and key decisions affecting the industry.
Information and Advice
We receive many calls and emails on a daily basis from both Members and Consumers seeking information or advice. Enquiries range from how to start a travel agency to more complex issues. Many KATA Members work tirelessly in seeking solutions to these issues and give up their own time to attend meetings and information sessions. In individual Member matters where the Member has not had success in resolving issues of supplier violation, KATA may intervene.
We assist both Members and Consumers in the complaint resolution process. The outcome is always more satisfactory when the KATA Member has adhered to the KATA Code of Conduct. More than 98% of the calls of complaint we receive are about a non-KATA Member which is a clear indication of the value of using a KATA Member.
We recognize the importance of networking and as such we host a number of different events through the year which provide our members with opportunities to meet colleagues as well as to update the Members on industry issues. Some of these events are highly structured, some are informal, and some – notably our 2009 annual Conference are a mixture of the two.
KATA is invited to address many forums to discuss industry matters and in particular KATA’s stance. At these forums we grab the opportunity to highlight the benefits of using KATA Members in procuring travel.