The Kenya Association of Travel Agents (KATA) is the national umbrella body for Travel Agents operating in Kenya. Its core mandate is to represent agents in industry matters , lobby and influence policies, defend and protect industry professional standards and empower travel agencies through providing them with relevant industry information, education programmes and business networking opportunities. In the recent past , KATA has been at the forefront in defending the travel trade amidst the rapidly changing business environment brought about by technological disruptions as well as the restructuring of the business model by airlines. KATA is a member of the Universal Federation of Travel Agents′ Association (UFTAA), which represents 84 countries and whose headquarters is in Brussels, Belgium. At a regional level, KATA hosts the Secretariat of the Federation of Eastern and Southern African Travel Agents (FESATA). The government of Kenya recognizes KATA as the representative business Association for the travel trade and regularly consults and seeks the input of the Association national tourism agenda
KATA has greatly assisted in lobbying government, Default Insurance Program (DIP), International Air Transport Association (IATA ) related issues and airlines-CIP dismissals.
KATA has represented its members in both local and international meetings ,conferences like the (APJC) Agency Programme Joint Council, UFTAA Congresses. The conferences provide KATA with a unique covergence of networking and learning.
KATA has networked with both local and international organizations i.e FESATA (Federation of Eastern & Southern African Travel Agents Associations) and UFTAA (Universal Federation of Travel Agents Association) making connections and building enduring mutually beneficial relationships.
KATA has facilitated a number of Industry Trainings e.g Travel Agents Innovation Forum, Excellence at the workplace workshop, Customer Service workshop among others. KATA is keen on improving performance at both individual and organizational levels for the effectiveness and efficiency of the travel industry as a whole.